Primary+Stakeholders



NOTE: This is an summarized except of the "stakeholders" section of the article.

The video game industry has multiple stakeholders that control the destiny of a video game. The most important stakeholder in the video game industry are the producers, who are essentially the video game developers. The main issue that video game developers face is the constantly evolving market. In such a landscape, the demands and interests of teenagers are constantly evolving and changing over shorter periods of time. The goal of a video game developer is to get their target market involved both physically and emotionally in the game. Their secondary focus is to increase profits by getting their customers engaged in the game, while hoping they spread their positive thoughts about the game to their friends.

The second stakeholder is the consumer of the video game. In this case, the consumer is the youth segment aged mainly between 13 and 30. The Institute for Social Research at the University of Michigan did a study that stated that video games that are rated “mature” become forbidden fruits for the youth population. They state that the “classification system may actually increase the attractiveness of games for children younger than the age rating”.

The third stakeholder are parents. Parents are responsible for monitoring the activities of their child and ensuring they don’t get too involved in an activity that could be potentially detrimental. More importantly, parents make decisions on what video games they should purchase for their child. Using their purchasing decision power, parents act as gatekeepers to their child’s involvement in video games.